Listen now | What are the three most important attributes of a successful salesperson? How do you identify talent capable of withstanding constant rejection? And how do you hire hundreds of salespeople while maintaining mission and culture? Discover how Ben Rubenstein scaled two startups to big exits, and why he believes resumes are largely meaningless for sourcing top sales talent. His first company, Yodle, took on the Yellow Pages by bringing thousands of small businesses online and into the digital age. Ben started as a one-person sales team living with friends, sleeping on an air mattress, and moving every few months until he broke through, eventually building a thousand-person sales team. Next, he founded Opcity, a real estate lead referral service, and once again scaled it into a large salesforce until the company was acquired by Realtor.com.