Joe Lonsdale
Joe Lonsdale: American Optimist
Ep 97: Jimmy John Built a Restaurant Empire; Government Almost Destroyed It
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Ep 97: Jimmy John Built a Restaurant Empire; Government Almost Destroyed It

At 19 years old, Jimmy John Liautaud dropped out of college to start his own sandwich shop. He spent 10 years perfecting his first 10 stores, before franchising his model and scaling to nearly 3,000 Jimmy John's locations nationwide. Then the government almost destroyed it.

This week, we sit down with the billionaire sandwich king to discuss his remarkable journey, the impact of government policy, and the consequences of elections. We dive into the business model that made Jimmy John's a national success, and how the Department of Labor under President Obama changed the regulations, sued his stores, and eventually caused him to sell the business. He now encourages business leaders to stand up and speak out, and explains why he's backing President Trump in the upcoming election.

He shares a wealth of lessons learned, including the qualities he looks for in managers and how he can tell if a restaurant will succeed or fail by looking at the front door. Along with his personal success, he's also created hundreds of millionaires within the company, including many who started as sandwich makers, and he donates millions to wildlife preservation and scholarships for disadvantaged youth. Jimmy loves his country, his family, and his community; he's a true American success story and you'll see why.

00:00 Episode Intro

01:40 The first Jimmy John's store

05:05 How Jimmy scaled nationwide

07:03 How government almost ruined his business

13:17 Why every election matters

18:39 Want to win? Nail the details

21:10 Turning around failing stores

23:59 Minimum wage & AI + robots

29:49 Final advice for entrepreneurs

Discussion about this podcast

Joe Lonsdale
Joe Lonsdale: American Optimist
American Optimist, hosted by Joe Lonsdale: entrepreneur, investor, and founder of four multi-billion dollar companies and other mission-driven organizations. American Optimist is an alternative to the fear, cynicism, and zero-sum thinking in mainstream media. Learn from the innovators and leaders who are solving our nation’s most pressing challenges, and doing it in a way that will lift everyone up. Hope should dominate our discourse, and American Optimist will show you why.